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Boost conversion with multi-session insights

Wondering how long it takes for users to convert? Are users dropping off or coming back across multiple sessions before converting? Discover the answers in this Workshop Wednesday.

Live session soon

Boost retention with account-based analysis

User-level insights are valuable, but being able to tie those individual behaviors back to account-level metrics is crucial for improving retention. This Workshop Wednesday will spotlight the transformative power of account-based analysis for informed decision-making. Discover how to harness account-level data for a competitive edge.

Webinar Advanced Conversion & Funnel Optimization Retention & Engagement

Getting started: Introduction to Product Analytics | On-demand replay

Just getting started with Product Analytics? Watch this video to hit the ground running and start answering product questions with ease.

Webinar Beginner Analytics Skills & Tools Mastery

Unlock insights faster with Sense Chat | Workshop Wednesday series

Learn how to use AI to uncover trends, build charts, and get clear guidance from your data with just a simple prompt.

Webinar Intermediate Analytics Skills & Tools Mastery Data Strategy & Integrations

Master Event labeling in Product Analytics | Level up series

Learn how to choose, create, and verify Labeled Events, so you can build a clean, well-structured dataset that supports accurate, scalable analysis across your team.

Webinar Intermediate Analytics Skills & Tools Mastery

Boost conversion with multi-session insights | Workshop Wednesday series

Learn a structured approach to defining active usage and identifying behaviors that contribute to long-term retention.

Webinar Intermediate Conversion & Funnel Optimization User Journey & Flow Optimization

October 2025 - New Feature Walkthrough

Our experts shared an overview of all the latest features designed to enhance your daily experience!

Get instant insights with Heap’s pre-built dashboards

Join us for this month's Workshop Wednesday where we'll explore how Heap’s pre-built dashboards can help you make data-driven decisions with minimal setup. Whether you're tracking user engagement or uncovering usability issues, these dashboards provide valuable analytics at your fingertips.

Webinar Beginner Analytics Skills & Tools Mastery

Maximize efficiency: expert tips and tricks for using Heap | Workshop Wednesday series

In this Workshop Wednesday we share insider tips and tricks to help you save time, stay organized, and elevate your data analysis in Heap. This session is packed with practical advice from our Customer Success experts to help you get the most out of the platform.

Webinar Intermediate Analytics Skills & Tools Mastery Data Strategy & Integrations

Master HTML and CSS to refine your analyses in Heap | Workshop Wednesday series

Join us as we demystify HTML and CSS to help you refine your event creation in Heap. In this session, we’ll dive deep into mastering HTML and CSS selectors while also exploring how to apply them effectively in our Visual Labeler.

Webinar Advanced Analytics Skills & Tools Mastery

How to Drive and Measure Feature Adoption and Engagement | Workshop Wednesday series

Master feature adoption and engagement and learn how to distinguish between the two, why the difference matters, and how to use Product Analytics by Heap to measure and improve both.

Webinar Intermediate Retention & Engagement Analytics Skills & Tools Mastery

How to create and use valuable user segments in Heap

Drive targeted, impactful change across your business with data segmentation. Join us for this month's Workshop Wednesday, where we will review some of the most popular types of segments and dive deep into the art of creating your own to drive critical business outcomes

Webinar Intermediate Analytics Skills & Tools Mastery

Unlock deeper insights from your A/B tests with Heap | Workshop Wednesday series

Join us as we’ll explore how to bring experiment data into Heap, analyze A/B test results, and go beyond just identifying a winning variant.

Webinar Advanced Conversion & Funnel Optimization Data Strategy & Integrations

Analyze and Optimize User Cohorts with Segments and Properties | Level up series

Learn how to use segments and properties together to isolate meaningful cohorts, compare them side by side, and uncover insights you can confidently act on.

Intermediate Analytics Skills & Tools Mastery

Funnels vs. Journeys: choosing the best approach for your analysis | Workshop Wednesday series

Funnels vs. Journeys - join us as we’ll break down the differences, explore key use cases, and show you how to get the most out of both analyses in Heap.

Webinar Intermediate Conversion & Funnel Optimization User Journey & Flow Optimization

Maximize retention through behavior analysis | Workshop Wednesday series

Learn a structured approach to defining active usage and identifying behaviors that contribute to long-term retention.

Webinar Advanced User Journey & Flow Optimization Retention & Engagement

Level up: Master data organization in Product Analytics

Join us on March 25 to learn how to establish and maintain a strong data governance strategy that sets up your team for long-term success.

Webinar Intermediate Analytics Skills & Tools Mastery Live session soon

Optimize your Marketing Channels with Acquisition Analytics | Workshop Wednesday series

Understand how each channel performs is what drives smarter decisions and better ROI.

Conversion & Funnel Optimization Acquisition & Channels

Intro to HTML & CSS

Get a high level overview of HTML and learn how to use it when defining events in Heap.

Going further with advanced charts | Workshop Wednesday series

From Funnels and Journeys to Retention and Engagement, you’ll learn a simple, repeatable approach to structuring your analysis.

Webinar Intermediate Analytics Skills & Tools Mastery

Employing a Data-Driven Product Management Framework

Ready to take the first step on your journey to data-driven Product Management? Get to know the Heap Product Management Flywheel.

Exploring Ways to Customize Your Heap Analyses

Want to get more out of Heap? In this course, you'll learn about the various types of data inputs that can be utilized in Heap and how each type of data input can be used to make your analyses specific to your business.

Building a Feature Engagement and Impact Dashboard

Need to track the engagement and impact of a launched feature? Learn to use Heap's Dashboard Template to create a useful dashboard in minutes!

Getting Started with Session Replay

Get to know Heap's session replay tool and explore some real-world scenarios where Session Replay helps digital teams solve everyday analytics challenges.

Course Optional

Getting Started Path

This path contains all of the courses we recommend new Heap users take, so they can get up to speed fast!

Building Skills Path

In this path, you’ll level up your knowledge and skills, so you can begin to ask more specific, complex questions of your data.

Heap GO | Guided Onboarding that brings your Heap up to speed

Heap GO is a hands-on, active learning experience that combines on-demand recordings, a practice environment, custom tools, and a community of support, providing you with all of the knowledge, skills, and tools you need to confidently install, organize, and launch your Heap digital insights platform.

Workshop Wednesday Archive

Missed one of our awesome Workshop Wednesday Sessions or want to revisit a favorite? Click here!

Heap Use Cases | A/B Testing Data

How to get your A/B testing into Heap, organize it, and use it in analysis

Course Building Skills Developing Expertise

Analyzing Cross-Device Journeys

Let's see how to analyze customer journeys across different devices using Product Analytics.

Labeling Events in Product Analytics (Heap)

Explore the three primary methods for labeling events (user actions) to measure and track in Product Analytics, and learn how to identify key user actions for new labeled events.

Heap Use Cases | Analyzing Web & Mobile Data

Learn the basic required setup to ensure you analyze your entire user journey across devices.

Course Building Skills

Level up your analytics with Session Replay’s visual insights | Workshop Wednesday series

In this Workshop Wednesday, we’ll walk through how to activate and use Session Replay in Heap, and how enhanced capabilities like Heatmaps and Error Detection can help you surface issues and optimize experiences across your product.

Webinar Intermediate Analytics Skills & Tools Mastery Error & Frustration Analysis

Master event labeling in Heap

We're tackling another crucial aspect of keeping your Heap data organized and impactful – labeling events! Join us as we explore the essentials of event labeling, equipping you with all the tools needed to enhance your analysis.

Webinar Intermediate Analytics Skills & Tools Mastery

Getting Started with Product Analytics

Get up an running on Product Analytics! Discover events, charts and more.

Heap Use Cases | Measuring Feature Success

Analyze the impact that feature builds have on your business and implement strategies to use data to build a better product.

Course Building Skills

Answering your Business Questions with Charts

Discover an analysis methodology that will help you answer your business questions, and see how to apply it to 3 common charts.

Product Analytics Fundamentals Certification

Ready to test your skills and get PA Certified?

[BI] Level 1 [BI] Certification Product Analytics

Organizing and Managing Heap

Ensure your new Heap account is optimized for success! We'll guide you through key implementation decisions, establish your account-wide settings, and show you how to keep Heap clean and organized.

Course Setting Up

Getting started: Introduction to Product Analytics | Monthly live webinar

Just getting started with Product Analytics? Join our live 60-minute session designed to help you hit the ground running and start answering product questions with ease.

Webinar Beginner Analytics Skills & Tools Mastery Live session soon

Product Analytics Fundamentals Certification

Ready to test your skills and get PA Certified?

[BI] Level 1 [BI] Certification Product Analytics

Answering your Business Questions with Charts

Discover an analysis methodology that will help you answer your business questions, and see how to apply it to 3 common charts.

Getting Started with Product Analytics

Get up an running on Product Analytics! Discover events, charts and more.

Employing a Data-Driven Product Management Framework

Ready to take the first step on your journey to data-driven Product Management? Get to know the Heap Product Management Flywheel.

Exploring Ways to Customize Your Heap Analyses

Want to get more out of Heap? In this course, you'll learn about the various types of data inputs that can be utilized in Heap and how each type of data input can be used to make your analyses specific to your business.

Building a Feature Engagement and Impact Dashboard

Need to track the engagement and impact of a launched feature? Learn to use Heap's Dashboard Template to create a useful dashboard in minutes!