Employing a Data-Driven Product Management Framework

About this course

In this course, you’ll learn all about Heap's simple product management framework, the Product Management Flywheel. You'll get a detailed explanation of the Flywheel from both a Product Leader's and a Product Manager's perspectives, and then we'll show you exactly when and how to incorporate your Heap data insights and tools into the product lifecycle. In addition, you'll have direct access to the Dashboard Templates and downloadable documentation that our Product team uses to ensure their decisions are always data-driven.

You should take this course if you:

Have completed the Getting Started Learning Path.
Want to utilize data-driven Product Management processes and practices.
Want clear direction on how/when to incorporate Heap data insights as part of a Product Management process.

Once you finish this course, you'll know:

What the Product Management Flywheel is and why Heap uses it.
Who comprises the Big Loop in the Product Management Flywheel, and who comprises the Little Loop.
Which steps/actions in the Product Management Flywheel are the responsibility of a Product Leader.
Which steps/actions in the Product Management Flywheel are the responsibility of a Product Manager.
How and when to integrate data insights from your Heap platform into the Product Management Flywheel.
About other Heap documentation and tools that will support your Product organization's data-driven journey.

Course Duration: 21 min

NOTE: This is an optional course in the Building Skills Learning Path

Curriculum21 min

Using the Product Management Flywheel 6 min
Incorporating Heap into the Product Management Flywheel 15 min
Course Feedback
Course Wrap Up
Appendix
5 Core Metrics- A Framework for Measuring Product Success.pdf
Heap Core Metrics Worksheet Template
Heap Book of Questions.pdf
Heap Problem Brief.pdf
Heap Design Brief.pdf
Heap After-Action Report.pdf

About this course