Labeling Events in Product Analytics (Heap)

What's in it for you?

Learning to label an event enables you to tap into the power of Product Analytics (PA) Dashboard and Chart templates, so you can quickly measure and track the metrics that matter most to you. In this course, we'll provide you with foundational knowledge and best practices to set you up for event labeling success, and then show you how to label an event using each of the three primary methods available in Product Analytics. We'll finish up by sharing ways in which you can discover new user actions for which you might want to label an event.   

You should take this course if you:

• Have completed the Getting Started learning path.*
• Have been assigned the role of Admin, Architect, or Analyst in Product Analytics. 
• Are a PA user who is expected to build reports and insights for your company. 
• Want to create new labeled events for personal use in a Chart or Dashboard template.
• Have a basic understanding of data analytics concepts (e.g., aggregates, operators, & values).
• Understand basic business concepts associated with product management (e.g., conversion, retention, acquisition).

Once you finish this course, you'll know:

• What the three primary methods for labeling an event in Product Analytics are.
• The steps in the event labeling process (creation to verification).
• Best practices to apply when labeling events.
• How to determine which event labeling method you should use.
• How to use Live data feed to label a pageview event.  
• How to use the Visual labeler to label a pageview event.
• How to manually label a pageview event.
• Two ways to identify users actions for which you want to create new labeled events.

*The content covered in this course assumes you have completed the Getting Started learning path. If you have not, please consider doing so before taking this course.

** NOTE: This course uses the Contentsquare product name "Product Analytics" instead of the brand name "Heap"; these names are synonymous.