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Course Intro 2 min
- Experiment Data
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Capturing Experiment Data 3 min
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Validating Your Data 2 min
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Organizing Your Experiment Data 3 min
- Analysis
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Using Funnel Analysis 5 min
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Using Retention Analysis 7 min
- Course Wrap Up
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Course Feedback
Heap Use Cases | A/B Testing Data
How to get your A/B testing into Heap, organize it, and use it in analysis
Capturing your A/B testing experiment data in Heap and gathering further insights on how that individual change can impact your users journey in conversion and retention. in this course, we'll discuss the your options when capturing your experiment data; how to validate your data is coming in correctly, and how to use your experiment data in analysis.
You should take this course if you:
- Are interested in how to conduct A/B testing in Heap
Once you finish this course, you'll be able to:
- Capture your experiment data
- Validate your data is coming in correctly
- Create specific events and segments for your experiments
- Use experiment data in funnel analysis
- Use experiment data in retention analysis
Duration: 20 min