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Course Intro 1 min
- Discoverability
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Can Users Find My Feature? 3 min
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When Do Users Begin Using the Feature? 5 min
- Usability
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What Is the Usability of My Feature? 2 min
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Can Users on Different Devices/Platforms Use My Feature? 1 min
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How Many Users Are Using the Feature? 8 min
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Setting up Alerts 6 min
- Impact
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What Is the Makeup of Users Who Are Using the Feature? 4 min
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Does My Feature Impact Conversion? 1 min
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Does My Feature Impact Retention? 2 min
- Course Wrap Up
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Course Feedback
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Course Wrap Up
Heap Use Cases | Measuring Feature Success
Analyze the impact that feature builds have on your business and implement strategies to use data to build a better product.
In this course, we will focus on the importance of measuring the impact of a new feature post-launch, and how you can use this data to improve your product. We will begin by measuring discoverability and usability of a feature. Using Heap’s Funnel and Paths modules we will gauge the success of our feature launch from a UX perspective. Lastly, we will measure the direct impact of our feature on the company's key performance metrics using Heap’s funnel and retention modules.
You should take this course if you:
- Are a Product Manager who wants to better understand a feature's impact post-launch
- Want to expand your knowledge of Heap's Funnel, Paths, and Retention modules
Once you finish this course, you'll be able to:
- Analyze the user's experience with a new feature through discoverability and usability
- Measure the impact a feature release has on conversion rate and retention
Duration: 33 min