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Funnels vs. Journeys: choosing the best approach for your analysis

Funnels vs. Journeys - join us for our Workshop Wednesday in April as we’ll break down the differences, explore key use cases, and show you how to get the most out of both analyses in Heap.

Live session soon

Unlock deeper insights from your A/B tests with Heap

Join us for our Workshop Wednesday in March as we’ll explore how to bring experiment data into Heap, analyze A/B test results, and go beyond just identifying a winning variant.

Maximize efficiency: expert tips and tricks for using Heap

Join us for February's Workshop Wednesday as we share insider tips and tricks to help you save time, stay organized, and elevate your data analysis in Heap. This session is packed with practical advice from our Customer Success experts to help you get the most out of the platform.

Master HTML and CSS to refine your analyses in Heap

Join us for January's Workshop Wednesday, as we demystify HTML and CSS to help you refine your event creation in Heap. In this session, we’ll dive deep into mastering HTML and CSS selectors while also exploring how to apply them effectively in our Visual Labeler.

Work smarter and faster with Heap's AI CoPilot

Join us for December's Workshop Wednesday with special guest Vijay Umapathy, Senior Director of Product at Heap, as we dive into CoPilot – Heap’s AI assistant that makes it easier than ever to get meaningful insights from your data. Chat with CoPilot to generate charts, receive instant summaries for existing dashboards, unlock AI-driven follow-up questions, and more.

Need to get up to speed fast with Heap? It's easier than you think. 75% of all questions that users ask in Heap can be answered with just three query types. Too good to be true? Come and see for yourself! Join one of our Customer Education Experts as they show you how to uncover incredible insights with Heap’s count graphs, count-unique graphs, and funnels. We'll get you from zero to “wow!” in 60 minutes flat.

Live session soon

Getting Started with Heap

Develop a basic understanding of Heap core concepts, functionality, and navigation, then wrap up with an introduction to charts.

Labeling Events in Product Analytics (Heap)

Explore the three primary methods for labeling events (user actions) to measure and track in Product Analytics, and learn how to identify key user actions for new labeled events.

Mastering feature adoption and engagement for Product Managers

Unlock the power of data-driven product management in the SaaS landscape. Join us for this month's Workshop Wednesday where we'll explore essential best practices for PMs to effectively measure and boost feature adoption and engagement.

Get instant insights with Heap’s pre-built dashboards

Join us for this month's Workshop Wednesday where we'll explore how Heap’s pre-built dashboards can help you make data-driven decisions with minimal setup. Whether you're tracking user engagement or uncovering usability issues, these dashboards provide valuable analytics at your fingertips.

How to create and use valuable user segments in Heap

Drive targeted, impactful change across your business with data segmentation. Join us for this month's Workshop Wednesday, where we will review some of the most popular types of segments and dive deep into the art of creating your own to drive critical business outcomes

Fine-tune your marketing strategy with Heap

Use Heap's powerful tools to uncover the real behaviors of your leads and transform your marketing strategy. Join us for this month's Workshop Wednesday to gain essential skills for identifying hidden opportunities, optimizing your acquisition channels, and driving higher conversions.

Master event labeling in Heap

We're tackling another crucial aspect of keeping your Heap data organized and impactful – labeling events! Join us as we explore the essentials of event labeling, equipping you with all the tools needed to enhance your analysis.

Refresh and reorganize: Spring clean your Heap account

Spring is in the air and it's the perfect time to give your Heap environment a refresh! Join us for a 'spring cleaning' session where we’ll cover effective techniques to declutter and organize your data setup.

Boost retention with account-based analysis

User-level insights are valuable, but being able to tie those individual behaviors back to account-level metrics is crucial for improving retention. This Workshop Wednesday will spotlight the transformative power of account-based analysis for informed decision-making. Discover how to harness account-level data for a competitive edge.

How to take action with your Heap data

Relying on intuition for business decisions? That's risky business. Today's savviest leaders navigate using data as their compass. Join us for this month’s Workshop Wednesday where we demystify the art of taking informed, data-driven action.

Heap for CSMs – Increase engagement, reduce churn

Heap is a game-changer for teams for Customer Success teams. It's an essential tool helping you to increase customer engagement, reduce churn, and maximize product utilization. In our next Workshop Wednesday, we're diving deep into practical applications of Heap for Customer Success Managers.

Mastering advanced charts in Heap

If you're ready to take your data analysis skills to the next level or look at your results with a new lens, don't miss out on this Workshop Wednesday. Join us for an in-depth exploration of some powerful, new charts in Heap.

Getting Started with Session Replay

Get to know Heap's session replay tool and explore some real-world scenarios where Session Replay helps digital teams solve everyday analytics challenges.

Answering Common Business Questions with Heap

Your data is dying to answer your most burning business questions. All you need to do is build a chart or two.

How to use data to drive business results

Using data to drive your business decisions is integral in keeping up in today’s world, but if this is a new path for you, your team, and/or your business as a whole, it can be an overwhelming journey to begin!

Organizing and Managing Heap

Ensure your new Heap account is optimized for success! We'll guide you through key implementation decisions, establish your account-wide settings, and show you how to keep Heap clean and organized.

Course Setting Up

Creating Event Definitions | Advanced

Take this deep dive course to learn everything about creating event definitions in Heap.

Course Developing Expertise

Heap Use Cases | A/B Testing Data

How to get your A/B testing into Heap, organize it, and use it in analysis

Course Building Skills Developing Expertise

Heap Use Cases | Analyzing Web & Mobile Data

Learn the basic required setup to ensure you analyze your entire user journey across devices.

Course Building Skills

Heap Use Cases | Measuring Feature Success

Analyze the impact that feature builds have on your business and implement strategies to use data to build a better product.

Building Skills

Heap Use Cases | Monitoring Customer Health

Zero in on how you can monitor your own accounts in Heap - ensuring both delight and usage of your tool

Course Building Skills

How to Survive and Thrive in the COVID Era

Learn how to use Heap to measure the impact of COVID-19 on your business and quickly pivot in response.

Developing Expertise

Intro to HTML & CSS

Get a high level overview of HTML and learn how to use it when defining events in Heap.

Measuring Growth with Heap | Webinar Series

A “how to” series of webinars to help you get the most from Heap by using data to optimize customer lifecycle.

On Demand Developing Expertise

Using Session Replay to make your job easier

In case you haven’t heard the big news….Session Replay is now available in Heap! Register now to learn how to find out what your users are actually doing on your site or app.

Optimizing Your UX With A/B Testing

Listen to product experts share their techniques for leveraging behavioral data and A/B testing.

On Demand Building Skills Developing Expertise

Workshop Wednesday Archive

Missed one of our awesome Workshop Wednesday Sessions or want to revisit a favorite? Click here!

Need to access your courses or see what you've registered for?

Using Heap To Drive Product Decisions

Learn how Heap's Product team leverages behavioral data.

On Demand Developing Expertise

Why Retention Matters

Take a deep dive into customer retention for SaaS businesses

Developing Expertise

Workshop Wednesday: Creating Powerful Dashboards

With Senior Education Specialist, Daniel Jimenez

Workshop Wednesday: Increasing Your Retention

Webinars On Demand

From Lagging Indicators To Leading Indicators: Hidden Secrets of Top CS Teams

Learn how to leverage product behavioral data to drive positive customer success outcomes.

From Clicks To Conversations | Driving Exponential ROI During the Holidays

Looking to hit your Return on Investment (ROI) goal or wondering what the right ROI is for your company? Check out this webinar!

Optimizing Your Buyer's Journey

Heap and FullStory teamed up to talk ALL about optimizing your buyer's journey.

How To Use Your Data as a Strategic Advantage

Heap's Dan Robinson and Tealium's Chris Slovak share how they harness and capitalize on the power of data.

Turn Your Data Into Revenue Driving Customer Centric Experiences

Learn how to leverage data to optimize your customer journey and increase revenue.

Workshop Wednesday: How to take your Questions and Turn Them into Heap Queries to get the Answers You Need

Join us June 15 at 10 am Pacific to learn to speak the language of queries! In this session, we'll explore strategies to translate your business questions into useful Heap queries. We'll be using query modifiers like Filters and Group Bys to help extract the greatest insights from your data.

On Demand Getting Started

Workshop Wednesday: Answer your business questions with data

Going with your gut is so last decade; smart business decisions are always data-driven - but where do you start? Join this Workshop Wednesday to learn how to collect the data you need, break down your business questions, and then use data to make actionable decisions. The steps you learn in this workshop will enable you to strategically approach all your questions (and get to answers!) without getting lost in the data.

Workshop Wednesday: Set Up and Maintain Your Data

Trusting your data is critical. Customers tell us time and time again that they wish they had established a better data governance strategy from Day 1 and then maintained that organization over time. Regardless of how far along you are in your Heap journey, we'll give you tips you can use immediately to organize your data and definitions, to set up all your Heap users for success, and to get the insights you need.

Get started with Heap the RIGHT way

When we asked our Heap Champions what knowledge or resources they wished they’d known Day 1 in Heap, 3 topics stood out in their answers- 1. The incredible power of Heap funnels 2. How to use Heap’s effort analysis tool 3. The importance of strong data. Join this Workshop Wednesday to dive into these topics with our Heap Expert so you can get started (and stay) on the right foot in Heap.

Map out your success plan with Heap

Take a step back from your day-to-day analysis and think strategically about how you can leverage Heap to achieve your business goals.

Answer your top business questions using Heap

Have you ever asked yourself “How do I answer this question in Heap?” Of course you have! Whether you just started using Heap or could benefit from a quick refresher, this workshop is for you. We will teach you the fundamentals of how Heap’s data engine works so you can leverage it like a pro.

Get quick, visual insights using Heap’s platform

Looking for incredible insights, but not sure where to start? With Heap’s platform of seamlessly integrated quantitative and qualitative tools, you can now leverage visual insights to quickly and easily kickstart your analysis.

Discover user trends & lift retention with Heap

Curious to know how particular segments of users interact with your product? Is your boss asking you which customer behaviors lead to retention? We know the feeling. The good news is Heap can answer all of these questions, and more!

Convert trialists to customers with Heap & Chameleon

Converting freemium folks into paying customers can be a tough task! That's why it's crucial to ensure your free trial experience is top-notch. Join this Workshop Wednesday as we chat with special guest (and Heap expert!) Kirsty Finlayson, Director of Content and Product Marketing at Chameleon, about optimizing free trial experiences.

Track multiple conversion funnels with Heap & Ragnarok

If your business has multiple funnels across multiple microsites, you need a data-fueled process for tracking and optimization - it's the only way to ensure customers are converting and your business stays humming!

Feature adoption uncovered: Strategies for success using Heap

In the ever-evolving world of technology, understanding the adoption of new features and overall product engagement is crucial for business success. Join us in our upcoming Workshop Wednesday to learn how you can leverage Heap to explore user trends and feature adoption, and then use those insights to enhance your product's value and user experience.