Workshop Wednesdays

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Master advanced charts to answer any business question (SaaS)

Join us live on November 19th as we show you how to build a simple framework to turn business questions into meaningful analysis.

Webinar Live session soon

Boost conversion with multi-session insights | Workshop Wednesday series

Learn a structured approach to defining active usage and identifying behaviors that contribute to long-term retention.

Webinar Intermediate Conversion & Funnel Optimization User Journey & Flow Optimization

Maximize retention through behavior analysis | Workshop Wednesday series

Learn a structured approach to defining active usage and identifying behaviors that contribute to long-term retention.

Webinar Advanced Retention & Engagement User Journey & Flow Optimization

How to Drive and Measure Feature Adoption and Engagement | Workshop Wednesday series

Master feature adoption and engagement and learn how to distinguish between the two, why the difference matters, and how to use Product Analytics by Heap to measure and improve both.

Webinar Intermediate Retention & Engagement Analytics Skills & Tools Mastery

Unlock insights faster with Chat with Sense | Workshop Wednesday series

Learn how to use AI to uncover trends, build charts, and get clear guidance from your data with just a simple prompt.

Webinar Intermediate Analytics Skills & Tools Mastery Data Strategy & Integrations

Level up your analytics with Session Replay’s visual insights | Workshop Wednesday series

In this Workshop Wednesday, we’ll walk through how to activate and use Session Replay in Heap, and how enhanced capabilities like Heatmaps and Error Detection can help you surface issues and optimize experiences across your product.

Webinar Intermediate Analytics Skills & Tools Mastery Error & Frustration Analysis

Funnels vs. Journeys: choosing the best approach for your analysis | Workshop Wednesday series

Funnels vs. Journeys - join us as we’ll break down the differences, explore key use cases, and show you how to get the most out of both analyses in Heap.

Webinar Intermediate Conversion & Funnel Optimization User Journey & Flow Optimization

Unlock deeper insights from your A/B tests with Heap | Workshop Wednesday series

Join us as we’ll explore how to bring experiment data into Heap, analyze A/B test results, and go beyond just identifying a winning variant.

Webinar Conversion & Funnel Optimization Advanced Data Strategy & Integrations

Maximize efficiency: expert tips and tricks for using Heap | Workshop Wednesday series

In this Workshop Wednesday we share insider tips and tricks to help you save time, stay organized, and elevate your data analysis in Heap. This session is packed with practical advice from our Customer Success experts to help you get the most out of the platform.

Webinar Intermediate Analytics Skills & Tools Mastery Data Strategy & Integrations

Master HTML and CSS to refine your analyses in Heap | Workshop Wednesday series

Join us as we demystify HTML and CSS to help you refine your event creation in Heap. In this session, we’ll dive deep into mastering HTML and CSS selectors while also exploring how to apply them effectively in our Visual Labeler.

Webinar Advanced Analytics Skills & Tools Mastery

Get instant insights with Heap’s pre-built dashboards

Join us for this month's Workshop Wednesday where we'll explore how Heap’s pre-built dashboards can help you make data-driven decisions with minimal setup. Whether you're tracking user engagement or uncovering usability issues, these dashboards provide valuable analytics at your fingertips.

Webinar Analytics Skills & Tools Mastery Beginner

How to create and use valuable user segments in Heap

Drive targeted, impactful change across your business with data segmentation. Join us for this month's Workshop Wednesday, where we will review some of the most popular types of segments and dive deep into the art of creating your own to drive critical business outcomes

Webinar Intermediate Analytics Skills & Tools Mastery

Master event labeling in Heap

We're tackling another crucial aspect of keeping your Heap data organized and impactful – labeling events! Join us as we explore the essentials of event labeling, equipping you with all the tools needed to enhance your analysis.

Refresh and reorganize: Spring clean your Heap account

Spring is in the air and it's the perfect time to give your Heap environment a refresh! Join us for a 'spring cleaning' session where we’ll cover effective techniques to declutter and organize your data setup.

Boost retention with account-based analysis

User-level insights are valuable, but being able to tie those individual behaviors back to account-level metrics is crucial for improving retention. This Workshop Wednesday will spotlight the transformative power of account-based analysis for informed decision-making. Discover how to harness account-level data for a competitive edge.

How to take action with your Heap data

Relying on intuition for business decisions? That's risky business. Today's savviest leaders navigate using data as their compass. Join us for this month’s Workshop Wednesday where we demystify the art of taking informed, data-driven action.

Get your site holiday-ready with Heap

The calendar may say it’s still summer, but we know you’re already hard at work gearing up for the fast-approaching holiday season. To ensure your site drives impressive sales and effectively supports customers during this busy time, it’s crucial to leverage analytics for everything from pre-season site preparations to end-of-season sales results.

Convert trialists to customers with Heap & Chameleon

Converting freemium folks into paying customers can be a tough task! That's why it's crucial to ensure your free trial experience is top-notch. Join this Workshop Wednesday as we chat with special guest (and Heap expert!) Kirsty Finlayson, Director of Content and Product Marketing at Chameleon, about optimizing free trial experiences.

Discover user trends & lift retention with Heap

Curious to know how particular segments of users interact with your product? Is your boss asking you which customer behaviors lead to retention? We know the feeling. The good news is Heap can answer all of these questions, and more!

Heap for Marketers – Optimize your conversion rate

With Heap’s powerful combination of Autocapture, Journeys, and Session Replay, you’ll be able to find the hidden blind spots across your site by watching what your leads are actually doing, beyond just the high-level traffic.

Workshop Wednesday: Increasing Your Retention

Webinar On Demand

Map out your success plan with Heap

Take a step back from your day-to-day analysis and think strategically about how you can leverage Heap to achieve your business goals.

Discover and reduce the friction in your customer journey

Are your customers experiencing the full magic of your product? Or are they dropping off too early? How can you be sure? Heap's funnel charts, paths, and journeys let you pinpoint friction in your user journey and help you figure out how to fix the flow.

Register today!

Optimizing Heap for your mobile site/app

Are you using Heap for mobile, but unsure if you’re achieving the smoothest cross-platform analysis? Or maybe you haven’t started analyzing your mobile performance and are missing out on key insights. Either way, we’ve got you covered!

Learn from our Experts

Explore our full library of upcoming and on-demand training webinars.

Heap GO | Guided Onboarding that brings your Heap up to speed

Heap GO is a hands-on, active learning experience that combines on-demand recordings, a practice environment, custom tools, and a community of support, providing you with all of the knowledge, skills, and tools you need to confidently install, organize, and launch your Heap digital insights platform.

Looking for other ways to learn about Heap?

Check out these resources!

Click here to register for our weekly Power Up and monthly Workshop Wednesday sessions!

Heap 102 | Essentials

Build on the knowledge and skills you gained from the Getting Started Learning Path. Learn how to create Segments and Snapshots in Heap, explore the Retention, and Influence Analysis Modules, and take on some next-level event definitions.

Course Building Skills

Building Skills Path

In this path, you’ll level up your knowledge and skills, so you can begin to ask more specific, complex questions of your data.

Measuring Activation

Session Replay - Basics

Learn how to set up Session Replay and who could benefit from it.

Boost conversion with multi-session insights

Wondering how long it takes for users to convert? Are users dropping off or coming back across multiple sessions before converting? Discover the answers in this Workshop Wednesday.

Live session soon

Labeling Events in Product Analytics (Heap)

Explore the three primary methods for labeling events (user actions) to measure and track in Product Analytics, and learn how to identify key user actions for new labeled events.

Heap Use Cases | Measuring Feature Success

Analyze the impact that feature builds have on your business and implement strategies to use data to build a better product.

Course Building Skills

Heap Use Cases | Analyzing Web & Mobile Data

Learn the basic required setup to ensure you analyze your entire user journey across devices.

Course Building Skills

Getting started: Introduction to Product Analytics | On-demand replay

Just getting started with Product Analytics? Watch this video to hit the ground running and start answering product questions with ease.

Webinar Analytics Skills & Tools Mastery Beginner

Getting Started with Heap

Develop a basic understanding of Heap core concepts, functionality, and navigation, then wrap up with an introduction to charts.

October 2025 - New Feature Walkthrough

Our experts shared an overview of all the latest features designed to enhance your daily experience!

Getting started: Introduction to Product Analytics

Just getting started with Product Analytics? Join our live 60-minute session designed to help you hit the ground running and start answering product questions with ease.

Webinar Live session soon Analytics Skills & Tools Mastery Beginner

Optimize your Marketing Channels with Acquisition Analytics | Workshop Wednesday series

Understand how each channel performs is what drives smarter decisions and better ROI.

Conversion & Funnel Optimization Acquisition & Channels

Answering Common Business Questions with Heap

Your data is dying to answer your most burning business questions. All you need to do is build a chart or two.

Where are you at in your journey with Heap? Jump in and join us!

Getting Started Path

This path contains all of the courses we recommend new Heap users take, so they can get up to speed fast!

Analyzing Cross-Device Journeys

Let's see how to analyze customer journeys across different devices using Product Analytics.

Intro to HTML & CSS

Get a high level overview of HTML and learn how to use it when defining events in Heap.

Building a Feature Engagement and Impact Dashboard

Need to track the engagement and impact of a launched feature? Learn to use Heap's Dashboard Template to create a useful dashboard in minutes!

Exploring Ways to Customize Your Heap Analyses

Want to get more out of Heap? In this course, you'll learn about the various types of data inputs that can be utilized in Heap and how each type of data input can be used to make your analyses specific to your business.

Employing a Data-Driven Product Management Framework

Ready to take the first step on your journey to data-driven Product Management? Get to know the Heap Product Management Flywheel.

Product Analytics Fundamentals Certification

Ready to test your skills and get PA Certified?

[BI] Level 1 [BI] Certification Product Analytics

Soft Skills Training

This course equips you with best practices to excel in communication and hone your soft skills.

Project Management Best Practices

This course equips you with best practices to manage projects in complex business environments.

Workshop Wednesday Archive

Missed one of our awesome Workshop Wednesday Sessions or want to revisit a favorite? Click here!

Heap Use Cases | A/B Testing Data

How to get your A/B testing into Heap, organize it, and use it in analysis

Course Building Skills Developing Expertise

Organizing and Managing Heap

Ensure your new Heap account is optimized for success! We'll guide you through key implementation decisions, establish your account-wide settings, and show you how to keep Heap clean and organized.

Course Setting Up

Need to access your courses or see what you've registered for?

Getting Started with Session Replay

Get to know Heap's session replay tool and explore some real-world scenarios where Session Replay helps digital teams solve everyday analytics challenges.

Course Optional

Answering Common Business Questions with Heap

Your data is dying to answer your most burning business questions. All you need to do is build a chart or two.

Product Analytics Fundamentals Certification

Ready to test your skills and get PA Certified?

[BI] Level 1 [BI] Certification Product Analytics

Getting Started with Heap

Develop a basic understanding of Heap core concepts, functionality, and navigation, then wrap up with an introduction to charts.

Exploring Ways to Customize Your Heap Analyses

Want to get more out of Heap? In this course, you'll learn about the various types of data inputs that can be utilized in Heap and how each type of data input can be used to make your analyses specific to your business.

Building a Feature Engagement and Impact Dashboard

Need to track the engagement and impact of a launched feature? Learn to use Heap's Dashboard Template to create a useful dashboard in minutes!

Employing a Data-Driven Product Management Framework

Ready to take the first step on your journey to data-driven Product Management? Get to know the Heap Product Management Flywheel.