Using Heap To Drive Product Decisions

In this webinar, Heap’s product manager, Jon Natkins, will explain how Heap’s product team leverages behavioral data collected in Heap to make decisions about the features, design, and effectiveness of Heap’s mobile analytics solution.

In particular, he will cover:

• How the product team analyzes Heap data to determine what product features drive user activation, engagement, and retention
• How Heap’s Autocapture process enables both high-level and granular decisions
• What processes the team uses to maintain a data-driven approach to product development