Unlock deeper insights from your A/B tests with Heap

Running experiments is just the first step—understanding their full impact is what drives better decision-making. In this month’s Workshop Wednesday, we’ll explore how to bring experiment data into Heap, analyze A/B test results, and go beyond just identifying a winning variant.

In this session, you’ll learn how to:

• Capture experiment data in Heap, whether through direct integrations or alternative methods.
• Locate and validate A/B test data within the platform.
• Create A/B testing segments to compare user behavior effectively.
• Move beyond surface-level results to analyze the broader impact of experiments using Heap charts like Funnel or Retention Analysis.

Whether you’re new to A/B testing in Heap or looking to refine your approach, this session will provide practical strategies to help you extract deeper insights and optimize your experiments. Register now to level up your experimentation game!