Optimizing Your UX With A/B Testing

As data becomes more accessible, product managers no longer have to rely on instinctual decision making. Today, the best PMs approach questions and ideas as hypotheses and answer them with experiments and rapid iteration.

In this on-demand webinar, Rishabh Vig, Product Analyst at FSAstore.com will detail how his company uses Optimizely and Heap to constantly improve user experience. He will be joined by Optimizely’s Kelly Casanova and Heap’s Abhi Puranam. These experts will share a number of techniques for leveraging behavioral data and A/B testing.

In this webinar, you’ll learn:

• How using Optimizely and Heap together can help companies dramatically improve their user experience
• Why understanding customer behavior is crucial for making the right product decisions
• Key strategies for taking a hypothesis-driven approach to product management