Optimize your Marketing Channels with Acquisition Analytics

Knowing where your users come from is just the start - understanding how each channel performs is what drives smarter decisions and better ROI. In this Workshop Wednesday, we’ll show you how to use Acquisition Analytics by Product Analytics by Heap to measure channel performance, uncover engagement trends, and fine-tune your strategies without complex setup or queries.

In this session, you’ll learn how to:

• Build a Marketing Channel property with defined attributes to track acquisition sources
  
• Create an Acquisition baseline dashboard using our out-of-the-box template
  
• Interpret key baseline charts to identify high- and under-performing channels
  
• Measure engagement metrics with Acquisition Analysis to spot trends and opportunities
  
• Apply a measure, repeat, and iterative approach to continuously optimize results
  
  

This webinar is perfect for anyone who wants to understand what’s driving their customer acquisition, where to focus marketing spend, and how to act on those insights quickly.

Register now to see how Acquisition Analytics can simplify your analysis and maximize your channel performance.