Measuring Growth with Heap | Webinar Series

For digital products like websites, mobile apps, and business platforms, optimizing the online customer journey can have a significant impact on three critical growth metrics: acquisition, activation and retention. In this series of webinars, we'll show you how to leverage Heap insights to fine tune your customer journey and measure your success in these three key areas.

You should watch this series if you:

• Want to optimize your customer journey 
• Want use Heap reports to track growth metrics

This webinar series shares how to:

• Optimize your trial-to-paid conversion funnel
• Surface your top marketing channels and landing pages that drive conversion
• Discover which behaviors are correlated with conversion
• Define and measure activation
• Optimize your onboarding to activation funnel
• Use retention to measure time to activation
• Implement strategies to improve activation
• Create a standard retention report
• Measure impact of features on retention
• Identify retention for specific features
• Build a Life Cycle analysis report
• Surface users who have gone dormant