Maximize retention through behavior analysis

Join us in August to learn how to analyze and improve user retention using Product Analytics powered by Heap.

In this session, we’ll guide you through a structured approach to defining active usage, identifying behaviors that contribute to long-term retention, and evaluating performance across key user cohorts. You’ll learn how to surface trends in engagement and build dashboards that highlight the most impactful product insights.

You’ll learn how to:

•   Define and measure active usage for your product area
•   Identify behaviors correlated with long-term retention
•   Build and interpret retention charts and cohort analyses
•   Create dashboards to track retention KPIs
•   Use hypotheses and experimentation to inform product decisions

This session is designed for teams focused on stickiness. 

Register now to refine your retention strategy and drive continuous product improvement.