03 - Heap GO | Data Validation

Thorough data validation is not only the key to data accuracy in Heap, it forms the foundation for meaningful, actionable insights.

In this session, you’ll learn how to validate data using both general and unit tests for your events, properties, and custom-enriched data. You’ll also have the opportunity to put your data governance strategy into action, enforcing consistency and alignment with your analytics goals. Together these two skills will help you ensure data veracity and reliability, as well as assure your users that they can truly rely on Heap data to help them make impactful business decisions.

By the end of this session, you’ll be able to:

• Identify the possible user properties you can have in Heap
• Locate the User Identities Console
• Validate your data in Heap using general and unit tests
• Determine if you will use snapshots in Heap
• QA events in Heap 
• Use Live View to audit events in real-time
• Archive and unarchive events
• Enforce your data governance strategy
• Determine when you are ready to “launch” Heap