Funnels vs. Journeys: choosing the best approach for your analysis
Funnels vs. Journeys - join us for our Workshop Wednesday in April as we’ll break down the differences, explore key use cases, and show you how to get the most out of both analyses in Heap.
Understanding user behavior is key to optimizing experiences—whether it’s improving a sign-up flow, streamlining checkout, or refining a SaaS onboarding process. But when should you use Funnels, and when are Journeys the better choice? In this session, we’ll break down the differences, explore key use cases, and show you how to get the most out of both analyses in Heap.
In this session, you’ll learn how to:
- Identify when to use Funnel vs. Journey analysis based on your goals.
- Set up Funnels to track conversions, pinpoint friction, and uncover drop-off points.
- Leverage Journeys to visualize user paths across platforms and better understand where most users are going.
- Complement your analysis with Session Replay for deeper insights.
Whether you’re new to Heap or looking to refine your approach, this session will help you choose the right method to answer your biggest user behavior questions. Register now to level up your analysis!