PM's guide to measuring feature success

PM's guide to measuring feature success

Analyze the impact that feature builds have on your business and implement strategies to use data to build a better product.

About this course

In this course, we will focus on the importance of measuring the impact of a new feature post-launch, and how you can use this data to improve your product. We will begin by measuring discoverability and usability of a feature. Using Heap’s Funnel and Paths modules we will gauge the success of our feature launch from a UX perspective. Lastly, we will measure the direct impact of our feature on the company's key performance metrics using Heap’s funnel and retention modules.

At the conclusion of this course learners will be able to:

 Analyze the user's experience with a new feature through discoverability and usability 

 Measure the impact a feature release has on conversion rate and retention

 

 

Curriculum10 min

  • About This Course
  • Course Intro 1 min
  • Discoverability
  • Can users find my feature? 2 min
  • Usability
  • What is the usability of my feature? 2 min
  • Can users on different devices/platforms use my feature? 1 min
  • Impact
  • Does my feature impact conversion? 1 min
  • Does my feature impact retention? 2 min
  • Course Wrap Up
  • Course Feedback
  • Course Wrap Up

About this course

In this course, we will focus on the importance of measuring the impact of a new feature post-launch, and how you can use this data to improve your product. We will begin by measuring discoverability and usability of a feature. Using Heap’s Funnel and Paths modules we will gauge the success of our feature launch from a UX perspective. Lastly, we will measure the direct impact of our feature on the company's key performance metrics using Heap’s funnel and retention modules.

At the conclusion of this course learners will be able to:

 Analyze the user's experience with a new feature through discoverability and usability 

 Measure the impact a feature release has on conversion rate and retention

 

 

Curriculum10 min

  • About This Course
  • Course Intro 1 min
  • Discoverability
  • Can users find my feature? 2 min
  • Usability
  • What is the usability of my feature? 2 min
  • Can users on different devices/platforms use my feature? 1 min
  • Impact
  • Does my feature impact conversion? 1 min
  • Does my feature impact retention? 2 min
  • Course Wrap Up
  • Course Feedback
  • Course Wrap Up