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About This Course
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Course Intro 2 min
- Experiment Data
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Capturing Experiment Data 2 min
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Data Validation 1 min
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Organizing Your Experiment Data 2 min
- Analysis
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Funnel Analysis 5 min
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Retention Analysis 6 min
- Course Wrap Up
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Course Feedback
A/B testing Data in Heap
How to get your A/B testing into Heap, organize it, and use it in analysis
Capturing your A/B testing experiment data in Heap and gathering further insights on how that individual change can impact your users journey in conversion and retention .
During this course we will discuss the options you have to capture your experiment data, validate the data is coming in correctly, and how to use your experiment data in analysis.
At the conclusion of this course learners will be able to:
Capture your experiment data
Validate your data is coming in correctly
Create specific events and segments for your experiments
Use experiment data in funnel analysis
Use experiment data in retention analysis